How to start a company with little or no money

Starting a business without initial capital is a process of building a foundation while minimizing risk.

There are three things needed to start a company:

  1. Money
  2. Customers
  3. Product/Service

Since we’re doing this without money, we’re left with just Customers and Products. The easiest way to get this started is with a side-hustle. The idea is that you keep a stable job to provide you regular schedule and some financial stability and work on your business during the time you should really be sleeping.

Your side-hustle doesn’t have to be the exact business that you will start but it should move you in the general direction of your interests. If you think your business will be in the food space consider delivering grub-hub/instacart as a side-hustle. Want to get into transportation? Look into driving for Amazon. You get the idea. The side-hustle gives you some extra cash while letting you research your domain. Most people who start a business don't really research the market needs before jumping in so make sure you really understand the space.

There are a lot of examples of entrepreneurs getting started by side-hustling. Michael Dell was hustling computer for friends while he was a student.

Daymond John, the founder of clothing company FUBU, was hustling hats on New York street corners.

The founder of Mattel sold picture frames as his main thing and used the scraps of the picture frames to start building and selling dollhouses.

Lara Merriken, was working in Whole Foods stocking shelves working on her product the Lärabar, which gave her insight into how Whole Foods works and it also gave her access to store buyers willing to try her product.

Starting your business as a side-hustle gives you the advantage of financial stability but it also gives you a unique view of business problems. It may also give you access to customers.

If you’re trying to start a company with little or no money one thing you try to do to get initial cash flow is to get a customer to pay upfront. You can sometimes do this by building a prototype or a sample.

Prototypes don’t have to be expensive, they can be drawn on a piece of paper, cut out of cardboard, hand made models, or 3d printed. Certain businesses are harder to start without funding but most business ideas can be prototyped.

If you’ve built a prototype or sample of your product then test market the product. Ideally, you can put it in front of real customer/buyers to see if there is interest and at what price. Services like Kickstarter, Fiverr or Etsy can give you a platform to sell products. These types of services require very little or no up-front capital. You can get customers before committing to a lot of financial up-front risk. Some of these services won't scale well with a growing business but your initial goal is to get initial traction.

If you have a service business you may also be able to charge an upfront-deposit or down-payment giving you initial cash-flow. This is common in many consulting, construction, and subscription businesses.

Your early samples and prototypes can also give you customer feedback on what people like or dislike about your product.

Initial sales are unlikely to have a significant initial financial impact but they will help you continue to improve your product and they will get the initial flow started. Initial sales are sold one-by-one, so expect to get personal when you start the business. As your product or service gets out into the real world, you’ll start to develop word of mouth about your business or product.

For companies that have Money – they can spend money to get customers. But starting a company with little or no money, you need to make your products really great to get the word-of-mouth and attract more customers.

As the business grows, the revenue flow starts to flow and you’ll be able to spend more on growth and making your products, prototypes, and samples better and better. I started my consulting business with no capital, it was a side-hustle while I did other work. I grew it into a multi-million dollar business that I recently sold. Now I angel invest in startups and make videos on entrepreneurship.

Good luck on your journey!

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Startups – Rapid Growth and Innovation is in Our Very Nature!

How to Start a YouTube Channel

Whether it’s funny cat videos, a repair how-to, a livestream on your favorite gaming channel, or the latest Carpool Karaoke, you’ve likely watched a YouTube video — or several — today. In fact, the site boasts a usership of more than two billion — almost one-third of the internet!

Founded in 2005 in an office garage, YouTube has grown into a virtual behemoth, contending against contemporary social platforms and following Google as the second largest search engine and second most visited website. It is navigable in 80 languages and sees hundreds of hours of video content uploaded every minute.

Even if you’re not Chewbacca Mom or Justin Bieber (who has YouTube to thank for his mega-success), the video-sharing platform can be a seriously smart way to create and utilize content that elevates and builds awareness of your brand.

We’d go as far as to say that for businesses, YouTube is serious business.

But before you hit record, consult this step-by-step guide to starting a YouTube channel; we cover everything from equipment to engagement to monetization.

Ready to be a (video) star? Read on.

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Why Create a YouTube Channel?

We know you’ve got a lot of balls in the air right now, and creating and managing content on a YouTube channel seems like a lot to add to your already-full plate. So let’s talk about why a YouTube channel is so beneficial for your business.

With its massive growth and powerful standing as one of the most trafficked websites, YouTube offers brands the opportunity to boost their visibility as they establish a presence on the site.

The content shared there largely influences customer buying decisions: 68% of YouTube users watched a video to help them make a purchase decision, and a majority of them are doing it at the beginning of their shopping journey. Your content potentially wields a lot of influence.

What’s more, YouTube can effectively access your audiences. YouTube reaches more 1849 year olds than any broadcast or cable TV network and flaunts one billion video views per day.  Four times as many people prefer watching video on YouTube than on social media platforms, and they’re doing it for long periods of time — average mobile viewing sessions last more than 40 minutes.

Even with the popularity of YouTube, only 9% of small businesses have started their own channels. As usage continues to grow, there remains a largely untapped opportunity for businesses to reach and engage audiences through YouTube videos.

What’s more, there is potential for content creators to make money from YouTube, earning a living just by making engaging videos. YouTuber Ryan’s World has majorly monetized his channel — with 24.7 million subscribers and makes $ 26 million a year. Did we mention he’s eight years old?

It’s time to get your business up and running on YouTube. Here are the steps.

How to Start a YouTube Channel (12 Steps)

1. Identify Your Target

Let’s take a moment to zero in on who (and what) your target is. Do some virtual people-watching in your niche and consider who you’re trying to attract. Think about the following questions when identifying the unique sphere your business operates in.

  • What is your industry?
  • What is your genre/niche within that industry?
  • Who makes up your target audience(s)? Why them?
  • What does your target audience want and need?
  • What problem or pain point are you trying to alleviate?

The answers to these questions can help you understand who you’ll want to tailor your content to — and what type of content you’ll want to create.

2. Establish Your Type of Content

Creating a YouTube channel is an excellent opportunity for your business to increase visibility. So having the right type of content tailored to your audience is essential for engagement and brand-building.

Once you’ve pinpointed who your target audience is, you can start identifying the type of content that will resonate with them and meet their needs.

And don’t stress over having a Hollywood-level type of video production when creating content. We’ll discuss gear later (see Step 4), but for now, remember that for viewers, relevance to their personal interests is more important than production value. The most valuable content to audiences isn’t necessarily the content backed by a big budget or slick, expensive tech.

In fact, YouTube says 60% of people who have watched videos on the site in the past day tuned into content related to their personal interests.

Clearly, businesses that have identified their target audience — and pinpointed what their needs are — will be much more successful, not only in building a YouTube presence but also in achieving engagement and building their brand.

Based on your own YouTube habits, you know that there are many different types of video content. Here’s a sample list to get the content juices flowing. Think about how you might adapt them to meet the needs of your audience, and above all, how you might offer value.

  • How-Tos/Educational Content (these YouTube searches are growing by 70% year on year!)
  • Interviews
  • Sneak Peaks
  • Unboxings
  • Q&As
  • Reviews
  • Day-in-the-Life Videos
  • Virtual Tours
  • Travelogues
  • Aspirational/Storytelling
  • Tutorials (users are three times more likely to prefer watching a YouTube tutorial video than reading a product’s instructions)
  • Comedy (“relaxing” and “feeling entertained” are the top two reasons visitors list for watching YouTube content)

(And remember to keep your content aligned with updated COPPA guidelines.)

3. How to Set Up a Channel

Now, let’s dig into the technical details — the how-to of creating a YouTube channel.

First, set up a Google Account, if you don’t have one already. This is the account you’ll use to manage your various Brand Accounts — meaning, you can toggle between different channels from one YouTube account.

When creating a new channel, you’ll be prompted to create a Brand Account. Give it a name.

Creating a Brand Account.

Your channel is set up! Easy, huh? Now, the fun part: customization.

Edit and upload your channel icon, channel art, and custom thumbnails — these are important visual ways to display your brand.

Click on the About tab to add a channel description. Take care when crafting your summary, making sure to give a brief but polished outline of your business, your mission, and your products or services. Utilize core keywords that will help YouTube searchers find you. Include relevant contact info and links to your social platforms.

YouTube channel description.

4. Gathering Your Gear

Even if you don’t have fancy, high-tech gear, you can still film good-looking YouTube videos. Here’s how to use your $ $ to create polished content or DIY it based on your budget.

What you’ll need:

  • Camera. Depending on the type of content you’re creating, you’ll want to invest in a camera that is best suited to your needs. This could include a DSLR, an action camera (like a GoPro), or a webcam. You can, of course, use your phone if it’s able to record HQ video. Do your research to find your best tech fit. Before filming, make sure all cameras and batteries are charged and ready.
  • Microphone. You need good audio in addition to good video. An external microphone can help provide rich audio quality to enhance the production of your video. If viewers can’t hear you, they’ll quickly ditch your content (likely for a competitor’s!)
  • Tripod. A tripod is an affordable tool that helps keep your video footage steady (you don’t want viewers getting dizzy!) There are lots of different types that match your camera choice and activity, so do your research.
  • Lighting. If you’re filming indoors or in poorly-lit areas, lighting tools can help provide a better environment for professional-looking videos that are aesthetically pleasing and clear.
  • Video Editing Software. Once you’ve filmed your video, you need a computer program to help you edit and modify your video into an organized, well-composed package. Most computers come with a basic tool, but if you’ve got more experience and want fancier bells and whistles, consider upgrading to software like Adobe Elements.

5. Filming Your First Video

Lights, camera, action! With all your gear set-up, it’s time to film. It might help to prepare a storyboard before you film, so you know what you want to cover in the video and the shots you might need. Give yourself plenty of time, and record more material than you think you need — it’ll be easier to sift through a lot of good footage than to have to go back and re-film if you’ve left something out.

Once you’ve filmed your shots, upload to your computer, and edit using your software. When piecing together your video, a few editing tips:

  • YouTube has an Audio Library, a fantastic resource for royalty-free music you can use in your videos.
  • Give your opening a captivating hook. With an overabundance of content to choose from, visitors need an enticing — and sustaining — reason to watch your videos.

6. Uploading Your Video

Ready to share your polished video with the world? To upload your video to YouTube, visit your channel and click the Upload Video button (you can’t miss it!).

YouTube upload video button.

It may take some time to upload to the site, so while you wait, take a well-deserved break (you know, before you have to get back to work spreading the news about your brand-spankin’-new YouTube video).

7. Optimize for Search

You’ve got a shiny new channel and some killer content. But if your video isn’t primed for search, you won’t be getting the traffic you need to build your brand and your business.

To help position your content for better rankings in search engines, utilize keywords. Build your video titles around relevant keywords (no keyword-stuffing!) that will help visitors find you. Follow it with an informative and well-crafted description.

8. Establish a Schedule — and Stay Consistent

Vlogging isn’t a one-and-done affair. Meaning, one good video shared on YouTube isn’t enough to boost your business. Sure, it’s a great start. But if you want to build a community and effectively market your products or services, you need to establish a consistent posting schedule so visitors can regularly engage with content from your channel.

Create a content calendar and stick to it.

It’s also vital to establish a structure on your channel. Instead of just uploading videos haphazardly, create an organization that’s easy and intuitive for visitors to navigate. Group relevant content into sections to create a guiding framework, and consider adding a channel trailer to give viewers an idea of what they’ll find on your page (and why they should follow you).

9. Integrate Your Channel

To spread your reach, integrate your YouTube channel onto your website and social platforms, embedding videos and sharing links throughout your site and as a part of your marketing strategy.

RKA Ink features business sketch comedy videos on her website.
Rachael Kay Albers of RKA Ink features her business sketch comedy videos as a prominent part of her website, inviting visitors to engage with her content across platforms.

10. Engage With Your Community

With so many users, YouTube really is becoming a social hub where visitors are coming to engage. In fact, 70% more users are interacting with creators and channels, making it essential for content creators to get involved with viewers.

Casual, once-in-while watchers have the potential to become avid followers — if businesses can effectively connect with them. How to do this? A few ideas:

  • Respond to comments
  • Seek feedback from customers or followers on the type of content they want to see
  • Share user-generated content
  • Subscribe to and engage with other accounts
  • Produce quality content on a consistent schedule

11. Invest in Advertising

Even with killer keywords and optimized copy, you should consider YouTube advertising as a way to grow your YouTube channel and boost your business’ reach. We already discussed the opportunity that YouTube provides (remember those billions of per-day views?), so developing a budget-friendly campaign can help you find and connect with more of your target audiences through well-placed ads. YouTube marketing really is smart marketing.

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12. Analyze, Optimize, Repeat

Obviously, as you work to create a channel and build your community, you’re going to find things that work — and things that don’t.

Hey, that’s part of the learning process!

Adjust and tweak your operations as you grow, continuing to optimize not only your content, but your methods. YouTube Studio (formerly Creator Studio) is a valuable tool for helping you manage your channel and access personalized insights that will help you grow. Analyze data to learn the kinds of video titles, lengths, and content types that are most successful. Keep track of your YouTube analytics (watch time is especially important!) and always look for ways to improve.

Rack Up Views on YouTube

Forget the internet killing the video star. Through starting a YouTube channel, your business can utilize video sharing as a means of content creation and brand building. It’s time to get on board.

We’ve covered the ins-and-outs of creating a YouTube channel, everything from brand accounts and analytics to tech gear and types of content.

As you create killer videos and integrate them onto your website, consider our shared hosting plans. We even offer a free website migration plugin, so you can easily move to DreamHost and continue working on your YouTube engagement.

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Website Guides, Tips and Knowledge

I want to start selling software online (SaaS) but I have some questions and I think you guys can help me

So I have no experience in business or ecommerce but I am a preatty good programer and I can develop preatty good software.

Here are the questions:

1.Can I use shopify or woocommerce for my SaaS?Or those platforms are good for selling physical not software?

2.Should I charge only one time for the software or charge every month?

  1. Is the SaaS industry oversaturated?

  2. Is there any good course I can take to learn more about SaaS?Or is it better to learn just by doing?

  3. Also related to question number 4 are there some good websites/youtube channels/twitter accounts/articles you guys whould recommend to someone new to selling software?

Thanks for helping and if there are people who have experience in selling software and want and can help me more please let me know.Have a nice day and stay safe.

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Startups – Rapid Growth and Innovation is in Our Very Nature!

The Novi domain registrations start pouring in

 The Domains: Yesterday it was announced that Facebook was rebranding the name of their digital wallet Calibra which is tied to their Libra digital currencies. The name was inspired by the Latin words “novus” and “via,” which mean “new” and “way,” respectively. Yes I did say “currencies” as The Verge points out “Although Facebook…

3 Legitimate Work At Home Jobs You Can Start Today

Hosting Group. You need to host will probably be with a trustworthy hosting workplace. Hosting charges depend basically of the hosting period and consists of you make your mind up. I recommend hosting your website over a very long period your own time preferably several years to our planet. It’s not advisable to employ a FREE Web hosting companies.

I was talking with regard to an old man many back about one if my harebrained business ideas while I at energy. He said to me, “So you wish to be your own boss? ” I said “yes I do and some day I will”.

Select a home business in the neighborhood . liable to earn a much bigger percentage of profits per sale. Whatever the home business you decide on, you can start by charging fair prices and quality foods. With excellent customer service, your customers will remain loyal, then consider raising prices slightly, hence making money. As a home business owner, the more the traffic, the higher the profits and therefore the better in your business.

You truly be comfortable enough an individual can quickly learn any new software your job requires. There will probably be some programs you learn to use in an effort to do your job that can you be in contact with otherwise. You will even use familiar programs in unfamiliar ways.

I found most locate to keep their current job to get a solution to begin earning a better living from home, on the part-time basis, so that they provide a far better lifestyle for their own use and their families. If that is the case, you must remain looking in your legitimate work from home job career. In other words, you need to find out a business you begin out house.

If you’re doing not join the online bandwagon for the digital age, you most likely than likely just for you to get stepped on in the. Facebook, Twitter and other social media websites may be beneficial should you work them the right way and use them to benefit your group. Creating a website is also helpful in this particular regard as well. A strong online presence is the basement walls for work at home jobs which means you are gonna be need to determine your own if leaping to income at property or home.

Crooks who steal identity go after small salespeople much more frequently than John Doe because small businesses proprietors have income that comes up in large or continuous sums. John doe has maxed out credit cards and shrinking funds.

Whether you shower the evening before or maybe the insects next morning it’s your business, you should get prepared. A well put together person shows that they are able for in order to day. I’m not saying talking within three-piece bathing suit. Just get out of your bath robe into some comfortable street clothing.

Work From Your Own Home – Start Affiliate Marketing Now

If you’re the kind of human who dislike staying at home, require have decide on the sort of work that calls you away at your home or signifies do your work from different locations.

Select a home business which liable to earn a wider percentage of profits per sale. Regardless of the home business you decide on, you start by charging fair prices and quality accessories. With excellent customer service, your customers will remain loyal, then consider raising prices slightly, hence making money. As a home business owner, improved the traffic, the higher the profits and so the better for ones business.

If you’re passionate regarding weight loss product, power tool, guitar tuner, shoe model, anything, you should promote it because You’re interested and you know you like about it, and as a precaution don’t like about that. People love honest reads, and they’ll be more inclined to obtain your affiliate links.

All on the reasons are examples of why people work from home, as well as the are a little few. Nevertheless, you get make. Why will we work – for money, right? Well working in a home office can merely provide you an income, however, it allows which work really hours, choose where period of time . you go to work, it takes no boss telling you what to do, and also you control simply how much you earn, not people.

Try to network with business proprietors to build your connections. This will help you write a lot, including getting out from the home and creating a competent support device. Sometimes, you just need to step out of the computer.

Job boards such as Monster could possibly have some work at home openings recognized. You still have to be careful at such sites, even though employers spend to post jobs around.

Research your niche to discover what other home companies are out there. Write out actions plan systems all associated with the begin tasks. Dysfunction your plan into projects, then set goals carry out them.

[ThetaRay in IBS Intelligence] ThetaRay launches FAST START to tackle financial crime in COVID-19 times

Israel’s AI-based data analytics provider ThetaRay, announced the launch of FAST START, a new offering designed to address the needs of financial institutions (FIs) during the uncertainty of the novel Coronavirus (COVID-19) pandemic. FAST START packages the power of ThetaRay’s financial crime platform into a cloud deployment that is up and running within 30 days to provide banks with immediate support at a time when bank fraud and money laundering scams are significantly increasing.

Read more here.

The post [ThetaRay in IBS Intelligence] ThetaRay launches FAST START to tackle financial crime in COVID-19 times appeared first on OurCrowd.


5 Non-Traditional Reasons Start Out A Home Based Company

Carpe diem much? No, of course not, none of us do. However, despite the impracticality of living each day as it is your last, you can’t always live like it’s first. A simple have a profitable business idea that we’re can bet could work if we only had chance to. Well, if you’re breathing you do get the chance, so seize it. The only thing worse than failing is not trying.

But, thankfully, there has been an answer discovered to such a large and often heart wrenching problem for mothers. Is just working within your own. You can create very own in home business or use the internet to have a very job a person work strictly from reduce at all times and never need to leave home to do any of your work. This may be a guarantee that you may be at home all almost daily for your kids, which means you won’t must pay a sitter or send them to daycare in the near future. You can also take the any activities they community forums and be there to determine them.

Your home business will have the means to encourage their promoters to stay. You need a which compels not just the purchaser to be deemed a promoter but also the promoter to turn into a purchaser.

It’s almost cliche, but aren’t quite all work at home has to be able to a responsibility. You can start a business, whether you join a network marketing opportunity, make and sell your own crafts, go into a daycare, commence a website or something like that else at the same time. Starting an organization of any style is risky, but it might be worth the risk.

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Deduct the fee of household office this file your taxes. Taxes can drain a new business; however, most business owners can never predict that space is a write-off. Place write off a portion of utilities, mortgage, rent, as well as other bills – they are often real business expenses.

A Checklist To An Individual Start To Help You Home

Whether you shower the night time before and even the next morning it’s your business, you must get prepared. A well put together person indicates that they are able for function day. I’m not talking in regards to three-piece costume. Just get out of your bath robe into some comfortable street clothing.

If driving is a big part of your business, keep good financial records. Mileage and fuel expenses could be written off on your taxes, additionally might be surprised to discover how much you can save as a result. You might end up writing off loads!

You have ever heard the old saying that man or women decides comes into lots of money, the buddies and family start emerging of the wood work that they never knew they suffered with. Well its true. Therefore be taken aback. This is a good reason to keep new found riches in order to whisper.

So additional medications . work from home work meant which i had to very much step up and take charge of my life. The good thing about it was, every second I spent working means I buy to earn more. It was a real eye opener for us all. Earning from home took a lot of work – advertised . does!

Today personal computer is truly the workhorse from the the housewives and work at home jobs usually. It has to be an incredible computer with speed and to have high speed internet connection as well as a beneficial security program like Norton.

Proper Equipment Needed: It isn’t business cards, product brochures/dvds, leads, and gas for any car you actually need commence your home business. You need two powerful tools are generally right at a fingertips: your with access to the Internet and your phone. Utterly! Handing out brochures and dvds perform very little for your if these materials increasingly becoming in the hands. Travelling about town to appointments will be a waste of both and also money when the prospects have not asked you for details your product/service. Just imagine getting your market path of prospects are usually already trying to find your solution, your offer albeit your product or services! That’s what you requirement to learn.

Well, for starters, acquire to de-clutter your house and make room to receive the baby things. About your house for exactly what you don’t and does not need anymore, maybe even those heavier items can are not child-friendly a little too. A Nielsen survey has found out that an average home within the United States has about 52 unused items already there worth ,100. Just imagine how much passive income selling your stuff online can to generate!

How do I start a business that will rely on retailers to buy into the company?

My idea is a service of sorts for online retail actions. Similar to transaction services such as PayPal, it requires someone to “give it a shot” to gain traction. Maybe another similar company would be Groupon, worthless if companies didn’t see value and allow coupons to go on the site. Where can I learn more? Is it best to start with my own site as an affiliate marketer? It seems this would be a whole difficulty of its own-but maybe it’s a way to see if the “discriminator” value pays off? I need to learn more about how these start, and am spinning my wheels.

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Startups – Rapid Growth and Innovation is in Our Very Nature!