We aren't lawyers or familiar with building a basic site, so bouncing our thoughts here for some guidance/clarification.
We got a coming soon page where:
User enters email. This gets collected by Mailchimp
User can share the site by clicking on the Facebook or Twitter icon, and then be directed to their social post page
We have been recommended to use Iubenda as it integrates with our website builder, Webflow.
Would Iubenda's free plan be sufficient for our site? Or do we really need to go all in and go for their pro license and get all the policies/solutions they suggested for a website?
It seems like there a ton of different job boards. I'm sure it varies by company but are all of these applications aggregated into the same output on the company side? I'm wondering if there is some advantage to applying through LinkedIn vs. the company's career page vs. Angel.Co or if you should just submit applications through as many portals as you can.
It’s not enough to have an engaged Instagram following who likes your photos and comments on your posts. You also need to use Instagram to drive traffic from the social platform to your website if you want to move your audience from interested followers to paying customers.
5 ways to use Instagram to drive traffic to your website
6 tips for driving more traffic from Instagram
How to grow your Instagram visibility to drive even more website traffic
Let’s dive in!
5 ways to use Instagram to drive website traffic
Nowadays, if you’re a small business, you must have a website and also a presence on relevant social media platforms. Instagram, in particular, has become the social platform of choice for millennials. In addition to using Instagram to upload pics of their daily activities, people also use Instagram as a new form of search engine.
People use Instagram to find new products, services and brands.
Here are a few ways to use Instagram to drive traffic to your website and turn followers into leads and buyers.
1. Link your site in your bio
One thing that makes it difficult to use Instagram to drive traffic to your website is that there isn’t an option to include links within your post captions. However, you can add one primary, clickable link in your bio.
And you can optimize that link to drive more traffic through the following tactics.
Include a call-to-action in your bio that tells users to click on the link and what they will get out of it. For example, if you have a freebie ebook, include something like, “Click below to grab the free 30-page guide.”
If you have a lengthy URL, avoid long, ugly links, by shortening your URL with Bit.ly. Plus, if you sign up for an account, you’ll be able to track how many clicks that link has received.
If you have multiple links to promote, use a tool like Linktree or Lnk.Bio. These tools allow you to add one link to your bio that opens up into options for other links so that you can promote multiple links at one time.
2. Direct users to your bio link in post comments
Don’t expect audiences to visit your bio links all on their own. Once you have a link system set up in your bio, start driving audiences to that link in your post comments.
When you post a graphic, include a caption that mentions how readers can learn more or get something special by going to your profile and clicking on your bio link.
Sell them on taking action by sharing what value or benefit they will get by going over to click your link.
3. Add links to your Instagram Stories
While you can’t link in post content, you can link in story content. But, there is a caveat: you must have a business account with over 10,000 followers.
If you have a large following, this is a great way to seed links in your content and use Instagram to drive traffic to your website.
Create a story
Add a link to the story
Include a call-to-action that tells users why they should visit your link
Tell users to swipe up to view the link (as that is the process for opening a link in a story)
Pro tip: If you don’t have enough followers to include a link in your story, you can tell users to message you for the link. It’s easy for users to direct message (DM) you from a story. So ask them to DM you and send back the link for an easy sharing system.
If you don’t have 10,000 followers, there is another way to drive traffic from Instagram through your videos. You can use IGTV.
IGTV is a place to upload videos and create a library of content on your Instagram page.
Videos can be between one and 15 minutes when uploaded from your phone or between one minute and 60 minutes when uploaded from a desktop.
When you create an IGTV video, you can place a link in your description which you can use to drive traffic to your website.
Pro tip: Once you create an IGTV video, you can link to it in your Instagram story. So if you don’t have 10,000 followers and can’t link in your story, link to your IGTV clip. This will drive audiences to your IGTV video that includes the link you want them to click.
5. Link to products using Instagram Shopping
To use Instagram to drive traffic and create sales, utilize Instagram Shopping. Instagram Shopping turns your posts and page into a storefront where users can click on your posts, see prices, and be directed to your website to make a purchase.
This is a smart way to both drive traffic and initiate sales. To use Instagram shopping:
Make sure that you have a business account and that you are in one of the supported markets.
Let audiences know that they can shop on your posts by mentioning it in your caption and including a CTA to click to shop.
Include product stickers in your Instagram Stories that lead users to your products.
You can also sell directly to users on Instagram. Decide what is best for your business: selling directly on Instagram or driving traffic to your website to sell there.
6 tips for driving more traffic from Instagram
Now that you know how to use Instagram to drive website traffic, let’s look at some strategies that can help you get more people to click-through to your site.
1. Always include a call-to-action that tells users where to click
To use Instagram to drive traffic to your website, keep one important thing in mind: You must tell audiences what to do if you want them to do something. If you want users to click a link or visit your website, be sure to include a call-to-action that tells them to do that.
2. Create anticipation that drives interest (and clicks)
If you want to drive audiences off of Instagram to your website, give them a good reason. One way to do that is by creating anticipation that drives interest, FOMO, or curiosity.
Tease your content and make the opportunity to view it irresistible.
Use the countdown timer to announce the release of new content or promotions on your site.
Preview a piece of content or idea and tell readers to get the full story on your site.
Promote your content as you’re creating it through Instagram Stories to build interest leading up to when you finally release it.
Offer links to content that is exclusive for Instagram users. Let them know that only Instagram users have the link to this special content.
3. Host contests and giveaways
Announce a new contest or giveaway on your Instagram, but don’t reveal all the details. Tell your followers to click the link in bio in order to get the full set of guidelines.
This is a fairly surefire way to drive traffic to your website.
For even more engagement, tell your followers in advance that the winners will be announced on a certain date on your site and to keep checking back for updates.
If you include a call-to-action to visit your website in one of your stories, it won’t last very long. Instagram Stories disappear after 24 hours, unless you add it to a Story Highlight.
Instagram Story Highlights save your stories in a grouping and add them to your profile so users can see your stories after they expire.
Use Story Highlights to curate related messages so audiences can easily find information. This can help you use Instagram to drive website traffic as you can create highlights:
That feature similar products and CTAs to swipe up to buy or learn more
That tease a topic you discuss in more detail in a guide that is linked in your bio
To showcase tutorials or how to’s related to products sold on your website
5. Only link to mobile-friendly pages
Instagram is primarily a mobile-first platform. While you can view it on a desktop, most users access Instagram via the mobile app. Keep that in mind when you link out to content.
Don’t link to pages that will provide a poor mobile experience.
Mobile-friendly pages are important in general as more and more audiences use their phone during online experiences, but it’s even more important for pages linked out from Instagram.
Editor’s note: Have a GoDaddy Websites + Marketing site? You’re in luck. This all-in-one website building and marketing tool was designed with mobile in mind. Your website will look great no matter what device your customers are using.
6. Use your analytics to learn and improve
When you have an Instagram business account, you have access to analytics that can help you learn about the reach and effectiveness of your content.
You can view information on a profile-level to see audience demographics, the times when your page is engaged with most, and which content is most popular.
You can also view post-level analytics to see how many people engaged with your content, how many times it was seen, and what led audiences to your posts.
Review your analytics to get insights that help you create content that your audience wants to see and engage with.
Grow your visibility to increase your Instagram website traffic
It will be difficult to drive traffic to your website from Instagarm if you have very few followers or engagement. Use the following tips to get more followers on Instagram so there are more people seeing your content and clicking to view your website.
Use hashtags and location tags
Hashtags and location tags help people discover relevant content on Instagram.
If you want to drive new audiences to your posts and page, use hashtags and tag locations in your posts and even in your stories.
When choosing hashtags, use a variety of general, niche and location-based tags. Also, use a mix of high-volume hashtags that have a large reach and small-volume tags that have less reach but give you a bigger chance at being seen.
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As some background of who/what we are to get relevant advice.
We are UK based startup running an ecommerce website making certain custom products (house furnishings), with clients across US and Europe (mostly US). We fulfil them through a production office in India and dropship product back to customers directly from there across the world. We are at 10-20 sample requests and 5-10 orders a week with average order size of $ 300-400. Expect it to grow by 20-30% a year if we continue at current pace. The business started with a 1. Shopify website with all orders managed in shopify. 2. Excel databases of products / prices 3. Whatsapp / email for communication with India team (4 people) and then marking it in shopify 4. Quickbooks for accounting
Looking for ideas on best software tools or suites available where we take a forward view to 1. Better store, manage and link data as excel is too cumbersome for current needs and doesn't let us do much analysis on top of client and product trends and profitability. 2. Better integrate marketing, social media and email promotions of customers, to better convert samples and sell more to existing customers. 3. Better able to communicate with India team to coordinate better per order
Any other productivity tools used at this stage or investments we should be thinking to grow and manager faster would be appreciated.
Happy to provide details / answer questions where needed.
I’m pitching web design to small, local businesses (landscaping, power washing, auto detailers, etc.)
The software/platform I’m using to build the sites uses AI to build niche specific sites that you can then further customize. They charge nothing upfront or to build them and then $ 45 a month per sold site.
I know web design is a competitive industry, but I’m actually flooded with leads.
I’m basically going to business owners and saying I’ll build them a website for nothing down and they only pay if they like it.
The two pricing models I’m considering are
1) $ 389 and then $ 50 a month 2) Nothing for the website and $ 80 a month
Save yourself a lot of time and headache: before you dive into building your new website, think through a high-level website plan.
This planning process doesn’t need to be complicated or time intensive. It’s more or less about taking the time to answer some important questions that will help ensure you build your website with the right foundation to accomplish your goals.
For example, creating a website to sell products is very different than creating a website for your personal brand. Thinking through what you’ll need to accomplish one or the other is essential to building a successful website. (If you don’t make the right choices now, you may have to tear down everything you’ve built and start over from square one.)
In fact, this planning process is as much about deciding what you do not need for your website, as it is to figure out what you do need. Less is definitely more here. Don’t fall into the trap of adding a bunch of stuff to your website just because it seems like something you should or because it’s what other websites do. I recommend using MindMeister or some other mind-mapping tool to drive this process.
The purpose of this guide is to prepare you to create your website.
In order to best illustrate the process, I’ll walk you through how I did it for one of my undeveloped websites, SelfTeach.com. This is a content-driven website, so there is a heavy emphasis on written content.
If you take a look at my initial plan here, you’ll see it isn’t very extensive. It doesn’t need to be! This was just a quick brainstorm of what I think I’ll need for the website. It took me 20 minutes to think through.
Remember, you do not need to get this perfect. The point here is not to develop a perfect plan, but rather to equip yourself to get started building your website. Once you get into the weeds, the plan will evolve with you.
Determine What Content You’ll Need for Your Site
You need to have a good idea of what kinds of content you will create — but, of course, it isn’t realistic to think you’ll have your content created before you build the website. The website will have to come first.
Again, you don’t need to have a full list of all the content you’ll need forever. Instead, I recommend coming up with 1–2 content ideas for each type of content you want on your site. This will give you a good sense of what your content will look like, which will influence which WordPress theme you’ll use.
Some common content types:
Blog posts or articles
Guides / How to articles
For SelfTeach.com, these are the content types and ideas that I need to plan for when creating the website:
When all is said and done, the website will have thousands of pages. However, the design that I choose for this website really just needs to be able to handle what’s in this mind map. If I make sure I have these content types covered, the rest of the pages will be covered because they are simply more of the same types I’ve already planned out.
Consider the Other Assets You’ll Need
There will be a number of assets outside of your core content you’ll want to consider from the start.
Here is an example of what this might look like:
The biggest ones here are your brand assets and social media accounts.
The point of this list is to inspire ideas. You might not need any of the things on it, or only a few of them. Some of them might come later. It’s up to you to decide what you’ll need now, and what you’ll need to prepare for when it’s time.
eBooks / White papers
Nail Down Your Must-Have Website Features
Features are probably the most important part of your website foundation. You really want to nail this. In order to do that, you’ll need to think through what you want to build.
In many cases you can get the features you need from your WordPress theme. You can also get features from WordPress plugins.
Generally speaking, you want to have the fewest WordPress plugins possible, and you don’t want to rely too heavily on theme features either. Too many WordPress Plugins will slow your website down and lead to higher security risks. Too many features built into your WordPress theme, and you’ll rely too heavily on that theme making it hard to move to a new theme down the road.
The goal is to find the perfect balance of theme features and plugin features.
But first, you’ll need to determine which features are required to accomplish your website goals. The list of potential features is endless. Here are some I outlined for SelfTeach.com:
Knowing everything that you need to have on the website will help determine which WordPress theme to choose and which plugins to install. You’ll also want to factor in the look and feel.
You’ll need a theme that supports the features you need and has the look and feel you are going for. They’re both important. Taking the time to figure out what you do and do not like will make the process of selecting a theme much smoother.
Resources for finding inspiration
Best Website Gallery — Curated web design by David Hellmann. This is a great place to start to see some high quality designs. Pick out what you like, and use that to attempt to match it with your WordPress theme.
50+ Best WordPress Themes by codeinwp — Here is one of the many lists of best WordPress themes. It’s not time to pick a theme yet, but you can use this list for inspiration, focusing specifically on the look and feel.
Webdesign Inspiration — Similar to Best Website Gallery, this is a gallery of website designs you can use for inspiration.
You don’t need a detailed plan. This process should take you less than an hour. It can be done on a scrap piece of paper with your phone browser for research. It’s just enough planning to get your mind prepared to create a website with a strong foundation to build on.
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If your website isn’t interactive, visitors are just passively skimming it and not sticking around for long. So, do you want to learn how to make it more interactive, so people stay on your site longer and engage with you and your content?
Your website is an important part of your marketing strategy, so it’s essential to make sure you’re encouraging people to interact with it as much as possible.
Engaged visitors will come to your site often, subscribe to your email newsletter, buy your products, and share your message with their networks.
Let’s explore the benefits that come with building more engaging experiences for your visitors through these seven ways you can make your website more interactive.
1. Encourage Social Sharing
We all know the value of sharing your content through social sharing buttons on all of your blog content and product pages. This way, if someone comes to your site and loves your content, they can easily share it with their networks and thereby interact with your brand.
You can easily add social sharing buttons to your site with a WordPress plugin like Shared Counts. This plugin not only displays how many times your content has been shared, but also includes sharing buttons to encourage more engagement.
Remember, it’s also essential to engage with fans and followers on social media. Many brands sign up for accounts on all the platforms and then do nothing with them. People like it when brands interact with them online, as it shows you’re listening to them.
2. Add Quizzes, Surveys, and Polls
Encourage people to interact with your website through online surveys and quizzes.
People love quizzes and usually don’t mind taking a minute to fill one out. Plus, it will help decrease your website bounce rate since they’ll be on your site for longer, and if you ask for their email before revealing the results, you’ve got a bonus way of growing your email list.
You can use a form plugin like WPForms to create engaging quizzes, surveys, and polls. With it, you can create polls and display the results in real-time on your site or create surveys that dynamically change based on people’s responses.
Surveys and polls not only make your site more interactive, but you can also use them to understand the needs of your potential customers and get feedback on how you’re doing.
3. Use Gamification
Gamification is a psychological trick that website owners and marketers use to improve the interactiveness of their sites and increase conversions.
Combining the fun of a game with the lead generating magic of an opt-in form or a coupon opt-in form makes your site more fun. People will want to see what happens when they spin the discount wheel, but they’ll only find out once they enter their email.
You can create a coupon wheel opt-in form easily with OptinMonster and customize it to your offer, your brand style, and more. Or, use one of their professionally-designed coupon wheel templates to get up and running more quickly.
4. Suggest Relevant Links
Once a visitor is reading one of your blog posts, your goal is to keep them on your website. Do this by showing relevant content within each of your posts that let visitors navigate easily to other articles on your blog. Seeing a link to an article that promises further information about the same topic encourages readers to click on the second link even more.
The best place to do this is within the post itself and at the end of each one. HostGator recommends content in two ways at the end of their blog posts. First, by relevant subject, then by publication date, both of which are another way to leverage links to their content to deliver a ton of value to readers.
5. Invite Conversations
Many site owners don’t see the importance of complete contact details and omit it entirely. They figure the information on the site is enough and there’s no need for people to contact them (or they’re trying to hide from complaints, but that’s another story.)
Don’t be afraid to talk to your visitors. Publish your contact information openly on your website and show the world you’re available and open to feedback. Don’t forget to list all the ways you want people to be able to reach you.
Here, Constant Contact lists their office locations and the contact details for them, their main toll-free telephone number appears on every page, and visitors can choose a team to contact if they have a specific question.
Another way you can invite conversations with your site visitors is to encourage comments on your blog. Write engaging calls to action (CTAs) at the end of every post and invite them to tell you their thoughts on the subject. Respond to their comments and increase the interaction even more.
6. Publish User-Generated Content
Let people interact with you directly by incorporating user-generated content on your website. Doing this signals that people’s time and effort at contributing is appreciated and valued, incentivizing them to engage with you even more. They’ll share more of your content, buy more of your products, and evangelize you to their networks.
There are several ways to display user-generated content on your website, including writing articles based on comments from your blog and showcasing social media posts and images of customers with your products.
Be sure to encourage your site visitors to submit their user-generated content and make it easy for them to do so as well.
Here’s how Lululemon does it:
Another way to create user-generated content is to show off your happy customers on a testimonials page. They’re a secret way of publishing more user-generated content, and they give you more insights into how they view your products and brand, while also acting as social proof for you.
7. Run a Giveaway
People love prizes, which is why many websites use giveaways to boost interaction. You can offer a free product or service in exchange for someone’s email address. The giveaway helps people get to know you and your business, making it easier to convert them into a paying customer in the future.
RafflePress has easy templates you can use to create your giveaway, and they look good on desktop and mobile devices. Embed your giveaway on your site or create a customized landing page for it to get the best results.
This giveaway tool also offers verified bonus actions that can help skyrocket audience engagement. Users can perform certain tasks like answering a poll, watching a YouTube video, or following you on Twitter, to receive extra giveaway entries.
Make Your Website More Interactive Today
With all the content available online, customer interactions are increasingly valuable to websites and businesses. Use these tips to make your website more interactive and encourage people to comment on your posts, click on surveys and quizzes, and share their thoughts and feedback.
Try out a few of these to start and see which encourages customers to stay on your site more. You’ll create a more interactive experience online and learn more about your audience at the same time.
Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site. With over 10 years of experience, he’s the leading WordPress expert in the industry. You can learn more about Syed and his portfolio of companies by following him on his social media networks.